American Business 1920 2000 How It Worked The American History Series

American Business 1920 2000 How It Worked The American History Series (PDF ePub eBook)

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5 2 2000 on the road to becoming the worlds largest producer of branded household goods procter and gamble introduced innovative techniques like brand management and market research that were widely emulated and are still followed today in this excerpt from his new book american business 1920 2000 how it worked hbs professor thomas k mccraw offers a look back at pandg and the ev